Real Value. Honest Nutrition.
Pet food doesn’t have to be complicated to be good. We start with simple, wholesome Canadian ingredients, from fresh local proteins to abundantly produced ingredients like flaxseed and oats. We never include by-products, bone meal or artificial colours or flavours. And, with a little extra love and care, the end result is a premium quality bag of pet food, that provides pet parents like us, real value and nutrition we can trust.